HUMAN-CENTERED MARKETING LEADERSHIP
Most insurance marketing fails because it's designed around what the company wants to say—not how customers actually decide. Human-centered design fixes that.
The average buyer needs 7-11 touchpoints before deciding—but most marketing teams operate in reactive, one-off mode, creating confusion and lost deals.
Insurance materials are written at an 11th-grade level, but the average U.S. adult reads at an 8th-grade level. Complexity kills trust before the sale even begins.
70-80% of marketing leads never convert—not because they're unqualified, but because the handoff is broken. Revenue disappears in the gap.
WHAT YOU'LL LEARN
This guide reveals the structural issues most insurance organizations don't see—and shows you how to fix them.
Why internal teams struggle to predict customer behavior
How compliance fears create bland, untrustworthy messaging
Where revenue is lost in the marketing-to-sales handoff
Why enrollment tools built for efficiency fail at conversion
How to design systems that support both teams and customers
GET THE GUIDE
Enter your email to receive The 5 Hidden Friction Points—plus insights on building marketing systems around real human behavior.
© 2026 Garrick Gibson | Strategic marketing consulting for supplemental insurance
You'll receive the guide in your inbox within the next hour.(Don't see it? Check your spam/junk folder and mark it as "Not Spam" so future emails arrive in your inbox.)Want to connect? Find me on LinkedIn